Floyd Paulos has been a retail manager, telemarketer, commission sales representative, sales manager, and professional public speaker.
He was the founder of KIDS FUN CENTRES, the successful customer service child minding concept now found in shopping centres throughout QLD.
This relationship marketing/loyalty program won 2 State and 1 National PCA (Property Council of Australia) Marketing awards for the Byvan group (now called Retail First) in 1999.
Floyd has studied business planning and entrepreneurship at The University of Adelaide & has a certificate 4 in business management.
The planning aspect is absolutely critical to a performance website that makes your business money. Consider the following analogy:
Let's say you wanted to build a house. You wouldn';t go and hire a carpenter, roof tiler or painter. You would first go to an architect to get a PLAN developed before any construction begins.
It's much the same process with a website. Most websites don't actually work - and by work we mean: make your business money - because they're traditionally built by IT specialists, web developers, graphic artists or a combination of the three, is a bit like letting the "tradesmen" plan the house for you.
A website is NOT an IT project - it's a communication and marketing project and as we know these are areas that are traditionally weak for IT, web developers and graphic artists. The result? A website that's like a receptionist: looks good, answer's basic questions and hand's out brochures, but doesn't necessarily produce sales, generate leads or make money.
Once you have the plan, you then need to have the correct technology platform to support and implement that plan.
All of our websites have all teh technology built in to perform any marketing fucntion you need - both now and for the future. This technology, which has been years in the development is arguably the best website marketing technology platform in the country.
So you've planned the right website, you've now got it developed with everything that you need - who's going to provide you with ongoing support when there's a problem or to improve it? Web developers are notorious for poor support because of their common business model: the traditional web development business model is to make as much money up front from you as they can, and ignore you later - you're seen as an interruption to their next job.
Gofrog's unique pricing and service delivery model, is designed from the outset to support your business website needs as you grow and evolve.
When you meet with your Gofrog consultant, he's not there to sell you a website - in fact he's not allowed to! Our 5 part quality procedure is:
Step 1 - meets with you to get an understanding of your business and it's potential needs / problems / objectives
Step 2 - our consultant then returns to our office and emails you a summary of what he understood your website needs to be for accurate clarification
Step 3 - he then talks with our production team, to discuss the right website plan and solution for your business
Step 4 - creates a website proposal specifically for your business
Step 5 - meets with you again to present you with a no-obligation proposal and different pricing options